Services
Effective Marketing & Communication integrates into all areas of the Marketing Mix – These are the services Frost Marketing can support your business with.
Services
Effective Marketing & Communication integrates into all areas of the Marketing Mix – These are the services Frost Marketing can support your business with.
Strategy & Planning
It starts with a plan! Frost Marketing will review where your business is at, where you want it to be, who you want to talk to and how to get there. Frost Marketing will write the strategy along with a step by step action plan for you to implement.
Business Development Planning
Methodical approach to achieving your business objectives, targeted campaigns to your customers to connect, collaborate and tangibly generate new leads and win more work. Data qualification, lead generation, appointment setting, CRM (Customer Relationship Management) system maintenance.
Direct Marketing
Utilising your marketing collateral – on and offline – to get the attention of your target audience and a message delivered directly to them.
Digital Marketing
All things online to promote your brand. SEO (Search Engine Optimisation), PPC (pay per click), Social Media Marketing, Email Marketing, Content Marketing, targeted campaigns and measurable results.
Branding
Is it time for a re-brand? Is your brand consistent and used to maximum impact across all areas of your business? Do you have brand guidelines? Are there further branding opportunities you can capitalise on – including merchandising and signage. Frost Marketing can assist you with a Brand Review
Customer Relationships
Frost Marketing will review & optimise existing customer, stakeholder and internal communication processes ensuring customers experience is always in sharp focus.
Website
Review, Design, Build, Performance. These are essential aspects to the management of a business website, which Frost Marketing can manage, maintain & relaunch.
PR
Creative thinking to generate campaigns creating content for Press Releases, Editorial, Advertorial, Newsletters, Blogs & other online outlets.
Events & Exhibitions
Showcase your products and services at industry events. Frost Marketing can attend on your behalf and represent your business if you are short on resource. Through to full exhibition management, booking space, organising logistics, pre show marketing and PR work and all post show follow up work.
Marketing Literature
Does your marketing collateral reflect your business? Frost Marketing can ensure all your literature is current and creatively review any unexplored opportunities. Bringing a fresh approach and recommendations of how best to utilise your range – both on and offline.
Advertising
Help with identifying and costing advertising opportunities both hard copy and online. Writing and issuing design briefs through to coordinating design and placement.
Evaluation
Frost Marketing will record and analyse actions taken at the outset, the time spent, the budget and the return, to report back. Using a variety of analytical tools to measure, monitor and learn.
Specialised Services
Frost Marketing works with a number of creative professionals across the marketing spectrum; able to source specialised services from recommended and qualified businesses.
Social Media
Content generation, planning and sharing. Planned campaigns to reflect your business messages, aligned with all other planned marketing campaigns and activity. Looking internally & externally to the organisation identifying new opportunities with customers and stakeholders to maximise social media return.